Upper Austria · Campaign

Wir brechen auf!

With the campaign “Wir brechen auf!”, the State of Upper Austria encourages municipalities to de-seal paved surfaces.

Our vision shows how a sealed surface can become a green place and became the campaign’s key visual, from the spot to the online banner.

Year

2026

Client

State of Upper Austria, Department for Environment and Climate

Services

Visualisation, TV and cinema spot, online banner

Concept & copy

Department for Environment and Climate, State of Upper Austria; Felicitas Prokopetz

• State of Upper Austria: subsidy and campaign (German)
• Stefan Kaineder: campaign launch (German)